Hall & Partners is a brand and communications research agency with offices in New York, Los Angeles, Seattle, Chicago, London, Berlin, Paris, Sydney, Melbourne, Shanghai and Singapore. They also maintain a network of global partners for conducting internationally-focused work.
Hall & Partners developed a watershed model for how advertising works in 1991 that led to a change in the way companies develop and evaluate their brands and communications. Building on their reputation for doing pioneering work, they have collaborated closely with leading client and creative agency practitioners in all key marketing disciplines, including digital, viral/consumer generated PR, DM, Brand Entertainment, Event Marketing and Sponsorship. Their communications models, which are both discipline specific and integrated, help clients diagnose and evolve their holistic communications - most recently they developed the "Think/Do" model for understanding how digital and experiential communications work.