About the project
Lakme, a leading name in the cosmetics industry, is synonymous with beauty and skincare. Renowned for its innovative products and commitment to quality, Lakme has captured the hearts of beauty-conscious consumers worldwide. With a rich heritage and a deep understanding of diverse skincare needs, Lakme continually strives to offer products that enhance natural beauty and self-confidence.
Client Brief:
Design Enhancement for Amazon EBC Banners - Lakme Peach Milk Soft Creme
Project Overview:
Client was seeking design expertise to improve the performance of their product listing for Lakme Peach Milk Soft Creme on Amazon. They believed that engaging and informative Amazon Enhanced Brand Content (EBC) banners can significantly enhance the product's visibility, click-through rate (CTR), and overall conversions. I was responsible to achieve these objectives through compelling design.
Project Objectives:
1. Increase CTR: Client wanted to see a noticeable boost in the click-through rate on their Amazon product
Design Enhancement for Amazon EBC Banners - Lakme Peach Milk Soft Creme
Project Overview:
Client was seeking design expertise to improve the performance of their product listing for Lakme Peach Milk Soft Creme on Amazon. They believed that engaging and informative Amazon Enhanced Brand Content (EBC) banners can significantly enhance the product's visibility, click-through rate (CTR), and overall conversions. I was responsible to achieve these objectives through compelling design.
Project Objectives:
1. Increase CTR: Client wanted to see a noticeable boost in the click-through rate on their Amazon product
listing. Engaging customers and encourage them to explore the product further.
2. Drive Conversions: The ultimate goal is to convert interested shoppers into buyers. The EBC banners should
2. Drive Conversions: The ultimate goal is to convert interested shoppers into buyers. The EBC banners should
contribute to an uptick in sales.
3. Reflect Lakme Brand Identity: It's essential that the design maintains consistency with Lakme's brand identity,
3. Reflect Lakme Brand Identity: It's essential that the design maintains consistency with Lakme's brand identity,
ensuring that customers immediately recognize our products.
Credits:
Product shoot and images- Lakmé Cosmetics
Copywriting: Netbiz Agency
Art direction and design: Ruchi Jain
Animation: Ruchi Jain
Tools used: Adobe Illustrator, Adobe Photoshop Figma, and Adobe After Effects
