COCA-COLA
THE MINI KIOSK
A Silver Lion & three Merit Awards in the 2014 Cannes Lions.
Three Merit Awards in the 2014 ADC Germany Awards.
Three Merit Awards in the 2014 ADC Germany Awards.
Three Merit Awards in the 2014 One Show Awards.
TASK:
The new Coca-Cola mini can was to be introduced into the German market. For this special little can, we needed an equally special campaign. A campaign that lives up to the brand claim: Open happiness.
SOLUTION:
The mini kiosk. Combined with a small Coke vending machine, it appeared spontaneously around different cities. The mini kiosk sold a series of miniature products, but first and foremost the 0.15L mini can of Coke.
RESULTS:
Five major German cities experienced the mini kiosk. In average each mini kiosk sold around 380 mini cans per day. That’s a 278% sales improvement in comparison to normal Coca-Cola vending machines.
