BRIEF
Part 1 – ART DIRECTION
Art Direct a photograph of the item for the Lost Property Department.
– Consider scale, colour, lighting, angle of shot in a way that helps communicate the identity of the bag’s owner
and will lead to a happy reuniting with the missing luggage.
– The key to this brief is subtlety. There should be just enough clues to communicate an identity without going
over the top.
– Remember, this not only about finding and buying props. You may want to make, alter and construct props
to help your solution.
Part 1 – ART DIRECTION
Art Direct a photograph of the item for the Lost Property Department.
– Consider scale, colour, lighting, angle of shot in a way that helps communicate the identity of the bag’s owner
and will lead to a happy reuniting with the missing luggage.
– The key to this brief is subtlety. There should be just enough clues to communicate an identity without going
over the top.
– Remember, this not only about finding and buying props. You may want to make, alter and construct props
to help your solution.
Part 2 – TYPE & IMAGE
The photograph must be placed into context with copy.
– This may be the cover of an appropriate magazine, a Saturday or Sunday newspaper suppliment magazine
cover or a TV programme advert about your chosen personality etc.
