BBC Witness Chain
Brief
Present an idea that uses open platforms to allow consumers to contribute, adapt and develop their own experience – to give the BBC news audience around the world a more global voice. Can big global events create a shared global experience? Or can local newsworthy events be given more global relevance through a more personal viewing, listening and reading angle?
Solution
BBC Witness chain is a simple contact number that you add to your contacts on the phone. (e.g. SMS, Viber, Whatsapp, etc.) When you see something interesting, just text it to this account. Or send photo or video. Witness Chain will forward your message to other people in your area, so they can be able to provide additional details, or disprove your message.
BBC Witness Chain
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BBC Witness Chain

D&AD New Blood awards entry for BBC brief. Nomination.
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