Brand Description:
Vigor is a travel company that specializes in providing a diverse range of authentic travel destinations. The company's unique selling point is its ability to simplify the booking process through strategic partnerships with local businesses. The primary target audience for Vigor is college students. The brand seeks to convey a sense of elegance in its services while simultaneously creating a calming and stress-free travel experience for its customers
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PHOTOGRAPHY
When it comes to photography for Vigor, a travel company aiming to appeal to college students by offering authentic and elegant travel experiences, it's important to capture the essence of travel, adventure, and the desired sense of calm.
LOGO RATIONALE
The logo for Vigor has been designed to align with the company's values and target audience, conveying a sense of elegance, authenticity, and ease in travel planning, with a focus on college students. Here's the rationale behind the logo design:
TYPOGRAPHY
"DM Sans" is the Sans Serif typeface that was used to create the logo. This font was tweaked in order to keep the shapes that indicate a modern, profesional and flexible brand. The optical adjustment was also used between the letters, visually establishing a fit which in turn makes reading more appealing.
COLOUR PALETTE
The basic color palette chosen to create the brand is supplemented by hues of green, based on market research and focusing on the brand's existing positioning. They are colors that convey the beauty of nature and the comfort in tranquility , as well as responsibility and dedication. These colors were used to create a secondary palette that can be used to help assemble the visual identity, especially in digital media
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