This campaign is based on the techniques of dissipating anger. Counting to ten is one of the most effective of them. All the participants should get a number and gather into teams of ten, where everybody is a different number. Then they attend an event held on the 21st of September, Peace Day, and engage into anger releasing games. The campaign is sponsored by Nike, because going in for sports is crucial to release building up aggressive energy.
All the promotional materials are leading to the countto10.com website, where one can register, or login with other social networking accounts to get a number. Once the number is given he/she should gather a team, or find one lacking a particular number. On this stage people invite their friends via social networks to form a team together, and the news about it appear in the news feed, attracting attention of other users. Once the team is complete, each member has an opportunity to order a free Nike t-shirt with their numbers and a booklet with tips for winning. Wearing this t-shirt they promote the event.
As the event takes place it is also possible to join, even if you haven’t registered. You get one badge with a number and find those, who need this number in their team.
The event is a series of anger releasing games. People would enjoy and share their experience via their social networking sites. They would join in for the next year, and this will become a tradition for Peace one Day, therefore anticipated by millions.
The event is a series of anger releasing games. People would enjoy and share their experience via their social networking sites. They would join in for the next year, and this will become a tradition for Peace one Day, therefore anticipated by millions.
Co-Owner: Daria Aksyuta
