"BLUEDOG STREET CLOTHING"
Bluedog Street Clothing is an independent streetwear brand from L'Hospitalet, a city in the outskirts of Barcelona,
focusing in the street and graffiti culture with a strong urban look & feel.
focusing in the street and graffiti culture with a strong urban look & feel.
The brand contacted me to createĀ a limited-edition streetwear capsuleĀ of t-shirt, shorts, and a hoodie (along with other goodies), which was numbered and signed by me, elevating a piece of clothing into art.
-
Ā©ļøThe HatKid Ā Ā āļø hello@thehatkid.com
Ā Ā
I worked in 3 possible ways.
Finally, I selected the most effective approach to embody the brand's values. The references were exceedingly clear!
I wanted to incorporate two key elements into the design: a blue spray can and a dog. The brand isotype features a dog,
and part of the philosophy is centered around graffiti. Finally, I asked myself, Why not combine both?
After deciding different details, the illustration was done!
Also, I designed different letterings and anagrams to complete the pieces.
The capsule comprised a T-shirt, shorts, and a hoodie, granting me complete creative freedom in the design process.Ā
This was a standout aspect of the project. The limited-edition pieces prompted us to create a numbered label with my signature, sealed with the brand's gold foil mark, transforming a fashion item into art.
Ā Ā
Ā Ā
I enjoy taking care of all the details
Additionally, we added a couple of extra goodies to the capsule: a keychain and stickers.
Ā Ā
BLUEDOG STREET CLOTHING,
FROM THE HOOD FOR THE HOOD! š
THANKS FOR WATCHING!
ā¤ļø IF YOU LIKE THIS ARTWORKĀ FOLLOW ME ON INSTAGRAM FOR MORE
š IF YOU NEED A PROJECT LIKE THIS, JUST SAY HELLO!
d:)
AAAHH! don't forget tap šš
ā¬ļøāāāāāāā