This is the landing page design for Pashadelic. The idea is that a user will see different background photo depending on where they are accessing the site from. The user will see the photo that is nearby location to the individual therefore the site can increase the familiarity and comfort when they first see the landing page.

 

The challenge was how to make all the components look right even we can't guess what kind of photo will be uploaded. I experimented vsarious versions of photo to make the right components that works visually as well as  they convey the brand style.