Objective: Refresh the visual identity of the Abu Dhabi Film Commission, established in 2009 to support the development of Abu Dhabi’s film and TV industry and promote the Emirate as a premier production location. The goal was to modernize the logo and visual communication while maintaining a minimalistic approach to highlight the region's imagery, crucial for attracting film producers, directors, and content creators.
Target Audience: Film producers, directors, and content creators seeking attractive production locations, both regionally and internationally.
Approach: Implemented a minimalist and modern design approach to elevate the visual identity, placing emphasis on imagery to showcase Abu Dhabi's iconic landscapes. Selected a color palette inspired by the essence of Abu Dhabi, incorporating shades of gold representing the desert sands and hues of blue symbolizing the surrounding sea. Developed digital and print materials,
merchandise, and giveaways to align with the refreshed brand identity.
Results: Successfully refreshed the Abu Dhabi Film Commission's visual identity, garnering positive feedback from stakeholders and effectively positioning Abu Dhabi as a desirable production destination. The modernized branding strategy resonated with the target audience, enhancing the Commission's appeal and visibility within the global film industry.
