Prismatic is a consulting company that specializes in working with IT startups and helping young talented development teams to be financially successful.

The client's main challenge was to create visual communication with a young and tech-savvy audience. Therefore, the identity had to talk about services such as financial analysis and audit not in a boring voice, but be clear and flexible. The core brand values were defined as transparency, adaptability, modernity, intelligence.

I used visuals from the exact sciences and econometrics to solve this problem. To better connect with the target audience, I decided to create a bright, modern image and add creative typography to the identity.

The main visual metaphor was a prism, showing transparency, focusing light and linking the visual style to the company's name.

The lettering for the logo is based on the classic modular sans-serif font grid using graphic display of polar coordinates to determine the resultant prism.

The font of the logo has elements characteristic of IT sphere and mathematical symbols.

The basis of the design system was the creative typography of the logo in symbiosis with the prism. In turn, the prism is the basis for graphic elements (charts, diagrams, ui elements), which are used by clients.

The contrast of two-dimensional and three-dimensional elements, as well as lines and spots are used for greater visual expressiveness.

The accent symbol for the identity is the Sigma /ˈsɪɡmə/ Σ, is the eighteenth letter of the Greek alphabet. This symbol is used to represent a sum in higher mathematics and econometrics. The sign is a projection of the central letterform of the logofont.

Since the main visual anchor in the identity is creative typography and pure white light, I used the spectrum as a soft additional design element to complement the prism image.

The identity is used flexibly in both traditional consulting and audit marketing materials as well as in the familiar digital environment of the target audience.