The brief was to create a campaign for the national trust that inspired people of all ages to visit Trust sites around the UK and try and modernise the trust so that it was not perceived as the current 'tea and scones on the front lawn of a old manor house'. 

 

The Solution:

 

The premise of this solution rested on our current use of technology. Nowadays we are connected to the Internet almost everywhere and more and more children are familiar with mobile devices. So why not use that and create an app to keep them interested while they go about the Trust sites. So the tagline and logo 'Reconnect with Nature' was created to get people of all ages out and about experiencing these places for themselves.

 

The App:

 

The app is split into three different sections for three different age groups. the Child section being the most simple and offering quizzes about the property that the child can learn on the way round to keep them interested. The teenager section offers ideas for activities with friends and places to hang out. The Adult section provides all the information about the properties, maps to and around the Trust sites as well as all the functions previously stated.