Hungry Horse Game 2020
After UK hospitality establishments were forced to close their doors ahead of Christmas 2020, many of their marketing campaigns also went out the window. Hungry Horse was no different. When the lockdowns were finally announced, the original plan needed to change. Instead of the large-scale, cross-channel ‘More Jingle More Bells’ Christmas campaign, the team had to make tough decisions on how to approach their last quarter.
Having created games for previous campaigns, Mark and his team understood their value in engaging customers and creating conversations. They decided that a game was the way forward. As a main CTA and integral part of the new plan, it was believed that as a tool it could raise spirits, offer a little entertainment, and provide a great way to connect with a customer base now staying safe at home.
One of the stand-out ingredients for a Hungry Horse Christmas Dinner is a battered Brussels sprout. The team decided that this fusion should be one of the key elements of the game, and so the character Belinda the Brussel Sprout was born!
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