Ayure is an Ayurveda brand, who provide high-quality ayurvedic products to their customers in India and abroad. I was asked to create a brand name and Identity for a brand, which will communicate authentic Ayurveda, the ultimate cure for the diseases.
From various options, we finalized the word "And a minimalistic approach to the packaging and stationary reflects its transparency, purity, and elegance; the brand promise giving to the customer.AYURE" which is a combination of AYUR + CURE.