Agency:
Everest Brand Solutions
Role:
Senior Copywriter
Brand:
Parle 20 20
About the TVC:
Parle 20 20 is the choice of nonconformists.
The ones, who have their hearts and minds in the right place. The ones, who mock traditions that impede intellectual growth.
And age has nothing to do with that. For instance, David Ogilvy wrote his first ad at the age of 38.
Rebels with a cause have dominated every era.
These television commercials celebrate the precursors of change and seamlessly incorporate the product.
The product becomes their reflection of sorts.
