Agency:
Everest Brand Solutions
Role:
Senior Copywriter
Brand:
Parle
About the TVC:
Parle 20 20 wasn't just another run-of-the-mill biscuit.
The client didn't want a TVC campaign that bears any resemblance whatsoever with Britannia's Good Day.
So, I equated the product with people who throw conventions to the winds. In every walk of life, that is.
And every Parle 20 20 TVC did that! It celebrated the people who dance to the dictates of their hearts.
After all, our choices offer a sneak peek into our psyche. Isn't it?
