The scope of this project was developing a cohesive design language that accompanies the customer through the client's app and website.
The client was looking for a style that could make their service stand out and provide immediate recognition, making it easier for the target audience to connect and remember the brand.
There was an initial phase where the main focus was experimenting with the character design. After the first round of sketches, we focused on a specific design and refined one of the many options I sent to the client.
The result is an illustration system where props and characters can be used as "building blocks" to create complex scenes that make a landing page stand out or a simple spot illustration to replace an annoying '404 error' message :)
