SAJI Terima Kasih Malaysia: Perajurit Dapur Campaign
In leveraging the country’s 66th independence day celebrations, FGV’s homegrown food brand, SAJI launched its ‘SAJI Terima Kasih Malaysia: Perajurit Dapur’ campaign in August 2023.
This campaign serves as a poignant tribute to the unwavering support from loyal customers, contributing to SAJI’s enduring success, also dedicated to the unsung heroes (kitchen warriors) of our society who enrich us with a variety of flavours.
We had the pleasure of working on an illustration project for Saji, and transforming the illustration into a range of promotional materials, including a PR Box, tote bag, pop up card, apron, mug and fridge magnet.
A booth was set up from Aug 26 to 31 at the Golden Triangle area of Kuala Lumpur to offer a variety of activities.
