Discovery Channel - IDS
Client: Discovery Channel USA
Commissioned by Discovery Channel to develop 2 important channel Idents. We enjoyed a lot this 3d beautfill close-ups and the finest animation and composition for this project. We had to find ideas to form the Discovery logo sphear in 15 secs and tell a show the concepts of Technology & Optical Illusions. The second Id sadly was not launched on-air, because it was to abstract for the channel actual looking, anyway we share it with you too ;-)
In Technology ID the wires are plugged and powerful techno-mechanisms and 1.000 Watts of light power turns on this technologic sphere ball machine!
In Optical Illusions the main concept was to play with glass and infinite clones of lenses that forms a tunnel to go in and out at the same time. Finally we end in a nodal geosphere that conforms the logo.