![Packaging product Food beans snacks packet FMCG branding organic healthy](https://mir-s3-cdn-cf.behance.net/project_modules/1400/2f5494182084647.65271f09b625c.jpg)
Honest Bean
Honest Bean offer heavenly roasted fava bean snacks – providing locally grown, fava bean goodness for all, that doesn’t cost the Earth – literally.
Recognising a gap in the market with the air miles imported chickpeas rack up, founders Adam & Zoe made it their mission to find a sustainable solution with British roots. Roll over chickpeas, the bean is back!
![Packaging product Food beans snacks packet FMCG branding organic healthy](https://mir-s3-cdn-cf.behance.net/project_modules/1400/5eaf16182084647.65b4ef99363dd.png)
![Packaging product Food beans snacks packet FMCG branding organic healthy](https://mir-s3-cdn-cf.behance.net/project_modules/1400/5c8d9d182084647.65271e202c0a2.jpg)
We were tasked with updating the existing brand and packaging, working closely with Honest Bean to bring the brand to life with a playful approach. We created wobbly, imperfect illustrations across a range of colourful, contrasting packs – reflecting the brands spirited personality and diverse flavours on offer.
![Packaging product Food beans snacks packet FMCG branding organic healthy](https://mir-s3-cdn-cf.behance.net/project_modules/1400/343577182084647.65b4e5090abec.png)
![Packaging product Food beans snacks packet FMCG branding organic healthy](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/b63a3b182084647.65b4e9a1b8082.png)
![Packaging product Food beans snacks packet FMCG branding organic healthy](https://mir-s3-cdn-cf.behance.net/project_modules/1400/6c294e182084647.65b4ecbe76fe6.png)
![Packaging product Food beans snacks packet FMCG branding organic healthy](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c8375d182084647.65b4ecbe780e6.png)
![Packaging product Food beans snacks packet FMCG branding organic healthy](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/4634b9182084647.65b4ee12c2a3a.png)
![Packaging product Food beans snacks packet FMCG branding organic healthy](https://mir-s3-cdn-cf.behance.net/project_modules/1400/2a2488182084647.65b4ecbe7596c.png)
With 6 flavours, including two new flavours in 15g, 40g and 120g pack sizes, we helped to launch Honest Bean’s core range in major retailers such as Co-op, Holland & Barrett and Ocado.