About project:
The Shum brand was founded and created for the convenience of active and determined people.
From the founders: "We tried to create comfortable clothes for people who lead an active lifestyle all the time. Our advantages: quality, comfort, natural materials."
The main characteristics of the brand: stylish, concise, strict, contrasting.
Applied technical means: clear chopped font, dynamics of graphic elements.
The logo must be adapted for use in the digital space and applied on the surface of advertising media.
Designer: Iryna Kuz
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