ABOUT:
Travel Menu is an exciting new project for those hungry to find new horizons and immerse themselves in diverse cultures. Explore a curated selection of the most exciting locations, and streamline the process of discovering the perfect destinations during your travels. Travel Menu is more than just a guide to restaurants, bars, and well-being spots. It is here to help you plan the best routes, pack for any weather, and find ideal Instagram spots to create unforgettable content.
SOLUTION:
From design, to positioning and ToV, we’ve decided to set ourselves apart from competitors in this niche. We wanted to move away from this subdued approach and took inspiration from the restaurant sector instead, aligning our colors, naming and all graphic elements with the desired aesthetic. By carefully crafting a visual identity that mirrors the layout of a restaurant menu, and using more vibrant colors we wanted to transport the viewer to warm, exotic destinations, embodying the spirit of adventure.
Our brand logo, a rounded shape reminiscent of a plate with jagged edges, serves as a gentle immersion into the project's thematic essence. The main font and brand illustrations feature a jagged outline, infusing them with playfulness and a sense of dynamism that captures the fast-paced excitement of life on the go.
