A major project collaboration with rigg for our chosen client Symphony 92.4FM, a fm channel that plays classical music. In this project, we attempt to promote classical music using its advantages and fun facts that people do not know of. The advertisements are placed in trains or train stations, and the TVC was also filmed in the train. This was derived from our research as we wished to target a mass audience and we came to conclusion that public transport is where we could reach out to a huge range of audience, and make it relatable to them because honestly, everyone have had at least one infuriating train experience. 

Both commercials start the same way, showing how an average day of yours could simply be ruined by a situation. Using exaggeration, we put the lead actor into disgusting and annoying train situations, where instead of flaring up, he listens to 92.4FM and calms himself down. In fact, it works so well that he ends up joining in one of the commercial.  

This environmental graphics was inspired closely by our second commercial. 
Instead of a man dancing disturbingly, we changed it to a scantily clad man leaning on to the glass panel.

Credits to: 
Jonan Liang (Lead)
Muk (supporting act)
Bryan (supporting act) 

Collaborating partner: 
Rigg Ngo