Our challenge was to craft a captivating brochure exclusively tailored for a camp-specific audience, marking an exciting departure from Brotherhood's traditional design scope. This fresh endeavor granted us the creative liberty to explore different design styles—not limiting us to traditional brand standards.

In our creative journey, we dove into the spirit of the great outdoors, drawing inspiration from National Parks and their rugged landscapes. This led us to embrace elements such as National Park-esque badges, topographical textures, and an earthy color palette. These design choices align perfectly with the adventurous and nature-loving camp audience we aimed to engage.