CHRISTMAS OF GIVING
Christmas is the season of giving, and at Palma, we wanted to give back to our loyal customers and followers as a thank you for their endless love and support .
The campaign's idea was inspired by the chocolate advent calendar that we used to buy as children. Advent calendars are a fun and festive way to celebrate the Christmas season and build anticipation for the big day.
We wanted to create a campaign that is creative and engaging to celebrate the holiday season so we took a newer and fresher look of the christmas advent calendar and revamped it.
We built christmas trees made of wooden boxes and stacked it with numbered gifts to be open daily leading to christmas day. The trees were displayed in all the brand's store branches for the customers to get a chance to win a free gift from. Influencers also received christmas advent calendars as a gift to open and review on their platforms and share the gifts with their followers.
Campaign Messaging:
The campaign messaging focused on the following themes:
Generosity: The campaign emphasized the importance of giving back to others during the holiday season.
Gratitude: The campaign expressed gratitude to the brand's loyal customers and influencers.
Joy: The campaign celebrated the joy of fashion and the holiday season.
Campaign Tactics:
The brand used a variety of tactics to execute the Christmas of Giving campaign, including:
Social media: The brand created and shared engaging social media content about the campaign, including videos, photos, and blog posts.
Email marketing: The brand sent email newsletters to its subscribers about the campaign, including exclusive promotions and offers.
Influencer marketing: The brand partnered with fashion influencers to promote the campaign to their followers.
Social media stories:
Card and Pack of stickers that were sent to the influencers and distributed at all brand's branches:
Some of the instagram stories that the influencers shared:
Actual advent calendar displayed in one of the brand's branches:
