Wolfhound Motors, a renowned electric motor company, sought to make a powerful entrance into the Indian market. Their vision was to establish a digital presence that resonated with their brand aesthetics of minimalism while embracing a modern look and feel. As a UX/UI designer, I embarked on this exciting challenge to create a captivating landing page that would captivate the Indian audience.
Approach: To tackle this project, I began by conducting market research and user analysis specific to the Indian audience. Understanding the cultural nuances and preferences was crucial. I then crafted wireframes and prototypes to ensure a seamless user experience while adhering to the minimalistic design philosophy. My design approach revolved around a clean layout, striking visuals, and intuitive navigation to convey Wolfhound Motors' commitment to innovation and sustainability.
In this endeavor, I utilized industry-standard design tools such as Adobe XD and Sketch for wireframing and prototyping. These tools allowed me to bring the design concept to life effectively and collaboratively. The landing page aligned perfectly with Wolfhound Motors' brand ethos and the expectations of the Indian market.
