Round A’Round Fragrance Kit
The Intricate Layers of Fragrance, Round A’Round
Unfold the layers of Fragrance.
This is the seeding kit for the personal care brand, Round A’Round, who recently launched their premium fragrance line, featuring the perfume mist and candle. At HEAZ, we were inspired by the spectrum of light dispersing into a kaleidoscope of colors, drawing motivation from this motif to create a delicate and luxurious kit. Our seeding kit is comprised of two products, two blotters of additional scents, a leaflet with the brand message, and a film camera. The film camera encapsulates the brand’s emotions and offers a gift that engages the consumer through a memorable and interactive brand experience. The kit exterior is wrapped in vegan leather, with each distinct color representing a corresponding fragrance. The interior features images of the product’s ingredients, radiating the clean, relaxed, and warm essence that is quintessentially Round A’Round.
Client. Oliveyoung
Year. 2023
Location. South Korea
Creative Director. Sangchul Won
Designer. Haeseul Joo, Eunhye Nam, Yeji Kim
Photographer. Junghun Yeom
