This brief aimed to advertise Femfresh to a younger target audience. After further research into Femfresh we realised that there had been a social media back lash from the public due to their previous 'cringy' campaign that used words like 'kitty' and 'lady garden' to replace the word vagina.

 

Our response relied heavily on metaphors and aspirational imagery to give Femfresh a better image. We also chose to focus the advertising on Femfresh's panty liners, an item that girls actually need to buy, in order to gain the loyalty of our target audience.