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    Flush is a playing card company concept. I approached the design of this brand with a modern aesthetic by reimagining the traditional design of p… Read More
    Flush is a playing card company concept. I approached the design of this brand with a modern aesthetic by reimagining the traditional design of playing cards. The full project consists of branding manual cards and box, company collateral, an interactive print poster, playing cards and box, and poker chips. Read Less
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This project was conceptualized after a visit to the Maryland Historical Society, more specifically,  from an exhibit that consisted of toys, dolls, and games. Originally, this concept was going to produce unique board games, but I found that I wanted to refine and condense this idea. I decided to focus on playing cards. Naming the brand took a lot of drafting, but I ultimately chose ‘flush’ from the poker term royal flush. Initial logo drafts included hand lettered forms and shapes. The final logo came from the thought of combining all of the card suits. Many variations were conceptualized. Once the logo was finalized, the products came into place with a focus on the use of space and clean readability.