Guided by desired outcomes from a business point of view, branding agency and rebrand specialist, Percept, delved into the company history, addressing challenges, and opportunities, steering the rebrand toward a truly revolutionary brand transformation.

The rebrand and resulting brand identity is more than just a label; it’s a synergy of values and principles. At the centre of this ethos is the brand naming; Emora – the harmonious blend of “Empathy” and “Collaboration” – encapsulates the essence of this approach. The wordmark is a timeless embodiment of these ideals, serving as a beacon of our commitment to harmonious working relationships and a shared sense of understanding.

A trusted colour palette envelops the new branding, infusing it with an aura of reliability. The hues that Percept chose evoke feelings of assurance and stability, reflecting the trust cultivated with every interaction.

Percept’s approach to typography in this rebrand echo the characteristics of Emora’s people; approachable and legible. The rebrand has highly considered messaging sets. All communication clearly delivers a deliberate message, facilitated by type systems that invite engagement and comprehension.

At the core of the rebrand lies a powerful graphic device, symbolising the essence of “Built on Care.” The emblem takes the form of the letterforms B, O, and C – a visual representation of the company philosophy.

Everything about this rebrand is a tapestry woven from authentic threads of empathy, collaboration and care, which are all true to the new people-centric brand, Emora.