Cleanisha is an Uber-style online platform that connects you to a vast network of service providers for domestic services. Its value Propositions are based on monthly subscriptions with the On-Demand options that are charged either per hour or per day depending on the type of service requested. 

To get quick and efficient forms of services at homes and offices.

Role: Henry Onyango - Content Designer & Elizabeth Osumba - Product Designer

Stakeholders: Product Designer, Product Manager, Content Designer

Timeline: 4 months

Busy professionals and families looking for quick and efficient forms of services at homes and offices.

After synthesizing the research data, I compiled it as an aggregation of the characteristics and goals of people I interviewed for Cleanisha to create these personas.

I began this project with user research in order to better understand the challenges and problems that users faced when they order domestic services online.

Research methods implemented: 

I interviewed five participants during an unmoderated usability study. 

Participants all needed to order services online and have previous experience using online cleaning service providers. 

Interview questions:

How do you prefer to order online cleaning service providers?

What do you look for before ordering service providers online?

What did you like and dislike about this cleanisha app?

After the interviews I created an empathy map to produce two user personas.

To better understand how I would design the overall experience a user would have, I created this diagram. 

It shows the content organization to help users understand where they are in Cleanisha and where the information is located.

Now that I had a better idea of who the users were, and their goals and frustrations, I began sketching. This was to explore different ways a user might experience going through the steps of the Cleanisha App. I iterated on many ideas for paper and digital wireframes before moving onto prototypes.

Below is a storyboard for two frustrated users. A frazzled working mum with a year-old baby left with her two domestic workers without notice and a start-up CEO struggling to find an office cleaner.

After understanding both users’ pain points and motivations, I cross-examined the Unique Selling Points (USP) and benefits Cleanisha has that meet these criteria.

The same-day delivery promise is a time-saving technique.

After brainstorming, gathering insights, and building use cases, I focused on a benefit-driven messaging.

I leveraged on Cleanisha's primary value proposition. We were to first onboard reliable, trained, vetted and quality service providers to fulfil the demand in the country and across the region using the latest technology. 

I used the quick guerrilla testing method to check if users resonated with the landing page copy. 

My goal was to check if the copy provided enough context about the product and its uses.

For my participants: I relied on the statistics I gained during my audience research. Statista states that 49.4% of people who order domestic cleaning service providers online regularly fall into the 25–34 age group. So I ensured the test participants fell within this age bracket. 

Our website landing page offered value to users, especially providing the right words with beneficial meaning. 

Creating a messaging that was inclusive of both target users was fulfilling because other competitors’ messaging spoke to one side of the audience.

The landing page is live. Do check it out.