Egmont People is one of Norway’s biggest influencer and content agency within the publishing company, Egmont. Egmont is a leading Nordic media company focused on storytelling and journalism and was founded in 1878.
With well known Scandinavian influencers in their portfolio, Egmont People help customers succeed with brand development, content marketing, campaigns, and product development.
As Egmont People grew to become a market leader in the category of influencers and content agencies, they lacked a clear identity to reflect this position. They needed an updated visual identity to communicate clearly who they are, and to reflect their growth ambitions.
It was important that the solution both contained a new, offensive strategy, but at the same time reflected the range and size of Egmont People. After all, the company houses some of the country's largest digital influencers, brands, channels, creators, strategists, consultants, manufacturers, and digital specialists.
The visual concept is inspired by various of ways to frame portraits of people. We developed a dynamic framework as the main graphic element, as a tribute to each influencer.
The identity elements consists of traditional serifs merged with unexpected color combinations, a beautiful mix of the lifelong Egmont heritage and modern diversity.
The result is an identity that frames and adapts to new faces, ideas and expressions, and that constantly renews itself - a dynamic visual identity that presents the wide and varied gallery of personalities.
