Objective: To design an identity campaign for a performance art space/venue/restaurant known as Edge. 

 

Concept+Description: The edge identity campaign system is designed to merge performance art, open mic/poetry, and live music in one location by using three unique panels to form the logo. The open system given to this logo allows the panels to change depending on the event being advertised. The signage shows viewers an industrial environment by using a warehouse for the venue location. The door used to enter the location is a folding door, to further reinforce the location, which is Hawaii.

 

Final form: Varies based on collateral piece

Objective: To create a unique menu for the Edge identity campaign that uses expressive typography and various expressive grid structures. 

 

Concept+Description: The edge menu uses a dilatational system to display the food items in a unique and inviting way. This organic system contrasts well with the geometric structure of the logo, and the menu is cut out to be the shape of the logo. The back of the menu shows the logo backwards, seen when the menu is being held up. 

 

Final Form: 13 x 19 inch paper, trimmed and folded