Oyá is a platform whose goal is to normalize the aftermath of having experienced cancer. It is a space for content, dialogue, and exchange for survivors. It adopts the name of an African warrior goddess that brings rapid change and aid in both inner and outer transformation. 

The visual identity conveys the power behind rebirth with an optimistic, sincere, vibrant and vital approach, the perfect balance between fragility and strength.

To enrich the visual universe we created a series of empowered people portraits showing their vulnerabilities.