For the launch of new Ruffles Hot flavor we made a digital campaign starring two of the most controversial TV celebrities, Boby and Ned. Well known for their freak-like TV characters, they were to perform wierd, crash-tests brainiac challenges using the new Ruffles flavor. 

 

The campaign featured a Facebbook app where users could suggest what sort of a Ruffles Challenge they wanted to see. Out of the users submissions, 8 were selected and filmed.