The brand new cold brew coffee liquid introduced by Peet's Coffee is a brand new visual aesthetic. Leveraging Peet's Coffee's unique DNA, this coffee liquid showcases a professional and pure quality through extended extraction and a pristine processing procedure, setting it apart from other products on the market. In the packaging design, we emphasize the keyword "pure" to highlight the product's distinctive features.

Due to the requirement for cold chain storage, we have chosen PVC as the packaging material. Peet's Coffee places great importance on taste and quality, so before its launch, Peet's Coffee first gathered feedback on taste through a membership experience, made necessary adjustments, and then officially introduced it to the market.

Visual Direction: Haidy 

Graphic Design: Olivia Zuo, Zhaoming Park