Problem
Planning a multi-city vacation can be overwhelming.

Goal
-Design a tool that helps travelers plan a multi-destination tour.
-Help travelers create an itinerary that connects multiple points of interest.
-The itinerary should consider their desired length of stay in each location.​
-The solution should offer low-cost transportation options.

Research

How do people plan trips?

74% of people surveyed re-research a trip after completing a booking
-Ensure users can access and edit trip plans after booking.

26% of people surveyed say they didn't make a booking online when they intended to because the price was too high.
-Provide users with different plans depending on their budget.

47% of people surveyed say they didn't make a booking online when they intended to because it didn't meet their needs.
-Offer users as many options as possible for lodging, travel, and other accommodations.

Google. (n.d.). Travel insights: How people plan A trip from beginning to end. Google. https://www.thinkwithgoogle.com/marketing-strategies/data-and-measurement/travel-data-and-insights/
Lo-fi Prototype
Hi-fi Prototype
Navia
Published:

Navia

Published: