About
Morningvale is a company, specializing in the dairy industry. Their creamy, nutrient rich products are ready and convenient to use, provide long term fulfillness. It is perfect for breakfast (milk, yogurt), lunch box treats (flavoured milk, chocolate spread, curd snack bar), great for evening (custard, kefir).
The company is entering a highly competitive market and would like their products to be noticeable and recognizable and stand out on the shelf.
Tone of Voice
Vibrant, abstract, playful, contrast, minimal.
Concept Territories
The task was to create a logo and packaging identity to feel fresh, bright, positive, approachable and memorable that young audiences can feel attracted to.
The logo mark draws inspiration from a splash of milk forming a happy cow and typography placed inside the logo mark. They work together to reinforce and give personality to the brand.
The unique abstract pattern contains prospectively receding lines, swirled into a ball, goes through the entire SKU in various shapes and associated with the endless expanses of the Morningvale valley where the product originates from and also represents the flow of milk.
The vibrant color palette associated with the flavor featuring in the product, have a significant impact on the perception and appeal of the product.
Bright colors are considered trendy and modern, making the brand appear instantly attractive and engaging.
Bright colors are considered trendy and modern, making the brand appear instantly attractive and engaging.
The Service Includes:
Logo Design,
Font Pair,
Brand Color Palette,
Graphic Assets,
Font Pair,
Brand Color Palette,
Graphic Assets,
Brand Pattern,
Packaging Design,
Guidelines (Optional)
Packaging Design,
Guidelines (Optional)
