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    Campaign for the second edition of the Master in Design & Illustration (School of Fine Arts of Valencia).
After a successful first edition, the MDI needed a bold campaign to attract new students and to communicate its key principles: experimentation, a relaxed environment and an open mind. Inspired by the ‘disruptive’ effect the MDI has on students’ lives, the campaign was based on the idea of ‘impact’. This concept was illustrated across a series of bold short films, which show real students being ‘impacted’ by props representing attributes of the MDI. The key frames were later used on printed collateral as part of the campaign roll out.