UPV TV is the television broadcasting service for the Polytechnic University of Valencia. This proposal for the 2012 seasonal idents is inspired by the observation of the emotional and physical human reactions to the change of seasons.
In order to emotionally engage with viewers, a friendly character was designed as the narrative link between the idents. This character shows a positive change of mood as the coming of the season becomes evident, leaving an uplifting memory in the viewer. Inspired by the notion of nature and key concepts like natural, spontaneous and real, the visual language was kept as tactile and technology-free as it was possible.