Rota* is the result of a process of typographic deconstruction, in search of the maximum level of design simplicity within legibility. This project aims to question the way information is used and transmitted, emphasising the alarming manipulation we are exposed to everyday.
Working with Frutiger, every character was simplified to its most characteristic feature, resulting in a typeface ideal for its use when lack of communication is the objective. A series of graphic applications were designed to emphasise the purpose of the project; worldwide known publications which at some point in History have been misinterpreted, ignored or used for thought manipulation.
*Spanish word for broken