Winning Logo on LogoLounge Book 14.
Jungle Army is a collective of DJs (called ‘sound’ in slang) who have been playing black music for over 10 years, promoting high-quality events.
The goal of the rebranding was to create a new identity to reach a larger audience and enhance credibility, conveying values such as strength, energy, freshness, reliability, and solidity.
The starting point was to address some issues of the previous logo: unbalanced; inflexible; inconsistent.
Concept
The idea of the bomb as part of the gorilla's face comes from the expression 'drop the bomb', used to say 'drop the tune'. Furthermore, it is relevant to the name Jungle Army. As a distinctive reference to music, the gorilla's shape simulates the sound, the heavy bass vibration.
Colors
In continuity with the previous logo, the blue color has been retained, but with a brighter shade. White and black colors complete the palette.
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