DUMP THE FEAR OF UNKNOWN.
EMBRACE THE ALTERNATIVE CHOICES
YOU’VE ALWAYS WANTED TO.
With 100 % cotton and 200 % excitement, we bring you the funkiest
woman’s pret line from Mumbai.
Who are we?
While the dictionary meaning sums the word ‘Alternatives’ up as more possibilities, this brand
stands for the land of many possibilities.
A far off creative island of ideas where refreshing thoughts live; the Alternate universe.
The Natives of this land are soul bearing, status quo challenging dreamers.
Our clothes are for the Natives of this land, the believers.
Those who find new ways to do things when they are stuck.
Our launch collection has affordable pieces that are comfortable to wear.
Designed by two twenty something designers our clothes are for the 14-35 age group.
Handmade with cotton, our collection is made of fabrics and designs favourable to be worn in
the predominantly tropical humid climate in urban cities and towns of India, primarily Mumbai.
We plan on sending it out to customers all over the country, making AlterNatives a pan India
brand. We launched our website just a week ago. And the response so far has been good. In
the long run, we plan on reviving cotton clothing by using contemporary global sensibilities
and showcasing ourselves in exhibitions, charity events and online.
2020 was a year of all of us staying home and staying safe. But we missed
our friends dearly and maybe diwali was the right time for us to step out and meet our loved ones. But how do we experience magic when we have our masks on
and guards up?
Watch this to find out.
Team Credits:
Writing & Direction: Gowri Shenoy
Cinematography & DI: Omkar Divekar
Editing: Aayush Kalyat
Voiceover: Pooja Pillai
Music: Rise by Abhinav Saxena
A film showcasing the inner world of an alternative woman, Tripti Bhatia on the occasion of Women's Day!
Collaborated with over 50 influencers on barter basis during a period of 3 years! Some of the big names who wore this brand are Aahana Kumra and Nicole (Team Naach)
