This piece is an exploration of societies superstitions and intrigue, through the medium of video. The idea that individuals are drawn to subjects that they don’t fully comprehend, their apprehension to experience certain events, yet are fascinated by them.
This video uses a dark tone to convey beauty and atmosphere, and tells a story through a use of symbolism and visual vernacular. Creating something Aesthetically pleasing yet sinister at the same time was my way of re-producing people’s conflictions on screen.
In a similar manner, I would like to apply this to other music videos or advertising campaigns that are looking to convey this type of sentiment, or more generally, clients looking for a darker, or different concept of how we communicate emotion and ideas to others.
