Perfume for Chanel
Design for minority
Design for minority
A school assignment to make the new package for Chanels luxury perfume Egoiste, keeping in mind that men with normal, weak and no eyesight are the target group.
The concept is to hide braille writing in a pointillistic image to make it easier to attain a feeling of luxury. I used legible black type on white clear surfaces to making it more available for people with weak eyesight. The pointillistic image of the wave symbolizes the strong, uncontrollable and masculine force of nature, but it also symbolizes the floating, smooth and soothing smell of the perfume.
The concept is to hide braille writing in a pointillistic image to make it easier to attain a feeling of luxury. I used legible black type on white clear surfaces to making it more available for people with weak eyesight. The pointillistic image of the wave symbolizes the strong, uncontrollable and masculine force of nature, but it also symbolizes the floating, smooth and soothing smell of the perfume.
