TMRW by UOB : WHAT YOU CHOOSE?

•

If your credit card allows you to choose your own cashback category, which one would you pick?

TMRW by UOB is a digital bank in Thailand, with its parent company, UOB, based in Singapore. One of the standout credit cards in Thailand is the TMRW credit card, which offers various benefits. One notable feature used in this campaign is that this credit card provides a standard 1% cashback on all transactions. However, what sets it apart is that each individual can select three cashback categories to receive a 3% cashback on every month. The brand believes that everyone's lifestyle is unique, and each person's spending habits vary each month. For example, some people may choose travel-related expenses such as buying plane tickets and booking hotels each month. TMRW credit card offers a total of 8 categories to choose from, including restaurants, shopping malls, entertainment, travel, transportation, supermarkets, convenience stores, and fashion.

In the online film, which we created as a series of 3 episodes, we chose to directly highlight the key feature, allowing consumers to see for themselves that you can indeed select a new cashback category every month. The message is simple, asking viewers, "If you have a credit card that lets you choose your cashback category every month, what will you choose next month?"

Online film ver.1 (TRAVEL?)

Online film ver.2 (SHOPPING?)

Online film ver.3 (FOOD?)