The Brief: Create an integrated campaign targeting students to reduce their electricity waste.
The Solution: 'Finger It'. A campaign designed to engage conversation, entice participation and elicit action. Playing on student humour the campaign is attractive to the target market, removing the boring stigma associtated with climate change. By targeting students through a range of media the campaign is intergrated into a variety of touch points. From foam fingers to solar panel phone cases the campaign is fun but effective.
The campaign uses a cleverly designed app that allows the user to connect through their current institution to monitor their used electricity against their allowance. A reduced usage rewards students with points to spend at the union shop. It also includes a lighthearted 'poke me' light switch to record the amount of times the user has turned off a switch during the day. Paired with event fairs, banners and flyers, the website and social media, the campaign is able to be informative and pro-active to the vast array of students across the country.
Campaign in use
Print media in placement
Variety of app screens
Finger It website
Social media touch points
Finger It products including a solar panel phone and foam finger
