New natural drink of Portuguese origin, made from passion fruit and rosemary, for the National and International Market. The drink is low on alcohol, aimed at young people (18-35) and stands out for being a vegan drink with a strong natural component and enriched with vitamins. It's a summer drink, with a festival spirit and it should be consumed fresh or with ice.

Definition
1. Calm
2. Clear of clouds

A greenish hill shape arranges the brand name and, from it, an oval shape, similar, at first glance, to a passion fruit, appears. This oval form alludes to the sun and, like it, is yellow and radiates energy (vitamins). A healthy and earthy product, therefore.

Icons - Use of figurative elements to improve legibility. The utilization of this elements tends to make the composition more youthful and “eco friendly”, something that I tried to take advantage of.

Gradients - Small gradient detail at the top and bottom of the packaging. It makes the solution more daring and outside the box, rejuvenating the image itself and stimulating the idea of ​​a fusion of flavors and the sunset.

Compared to the 1st proposal, this one has a minimalistic/geometric look, with a more modern design connoting party and nightlife.

Icons - Use of figurative elements to improve legibility. The utilization of this elements tends to make the composition more youthful and “eco friendly”, something that I tried to take advantage of.

Gradients - Conversely to the previous proposal, this one has neons as the main character. The visual effect alludes to nightlife, partying and to young and dynamic minds in a subtle way.