THE LOERIES HAS BEEN REWARDING CREATIVITY FOR 45 YEARS.
This year Africa and the Middle East’s premier creative awards, the Loeries celebrate 45 years of creative excellence and innovation. The campaign theme for 2023 – ‘Blood, Sweat and Tears’ – embodies the tough conditions that the brand communications industry has weathered over the past few years.
The theme embraces the time, talent & tenacity it takes to find the best idea and create the best work, while reinforcing the unwavering creative drive and craft needed to find new levels of innovative excellence.
Done while working at Grid worldwide.
This year Africa and the Middle East’s premier creative awards, the Loeries celebrate 45 years of creative excellence and innovation. The campaign theme for 2023 – ‘Blood, Sweat and Tears’ – embodies the tough conditions that the brand communications industry has weathered over the past few years.
The theme embraces the time, talent & tenacity it takes to find the best idea and create the best work, while reinforcing the unwavering creative drive and craft needed to find new levels of innovative excellence.
Done while working at Grid worldwide.
Agency: Grid Worldwide
Creative Director: Mark Haefele, Lauren Shewitz
Art Director: Izabel Barkhuizen
Designers: Izabel Barkhuizen, Spazeroo Shorten-Bosch, Vincent van der Byl
Writers: Werner Marais, Lauren Shewitz
Creative Director: Mark Haefele, Lauren Shewitz
Art Director: Izabel Barkhuizen
Designers: Izabel Barkhuizen, Spazeroo Shorten-Bosch, Vincent van der Byl
Writers: Werner Marais, Lauren Shewitz
