Waddle by Penguin Books was a design project in relation to the D&AD New Blood Awards, in 2023. Assigned by Penguin Books, I was tasked to create three book-related products aimed at a Gen-Z audience, which could enhance the reading experience. 

My answer to this was to create a dedication application where individuals can discuss their reading catalogues and share recommendations, alongside purchasing Penguin merchandise. The campaign consisted of eight consecutive slides and a one-minute long ad video.
Waddle / D&AD New Blood Awards 2023
公開日 :

所有者

Waddle / D&AD New Blood Awards 2023

公開日 :